Industry-wide fear of change? Lack of urgency? Carrot and stick problem?
The Visigoths are at the gate and the majority of law firms are rearranging the chairs on the deck of the...(I'm not above mixing metaphors). Competitors using professional sales tactics are gradually eating away at firms' market share and profit margins. Despite that, even the most progressive law firms are barely sticking their toes in the professional sales waters - when they should be diving in, headfirst, in order to protect their existing client base. And this is not a narrative about hiring non-lawyer salespeople.
Instituting professional selling can absolutely, 100%, be achieved with existing lawyers not currently contributing to client development.
To top it all off, most law firm marketing initiatives are equally ineffectual. Simple opportunities to exponentially expand lawyers' networks are squandered on a daily basis. Leveraging future marketing vehicles to get introduced to executives in a welcomed manner - where one comes "vouched for" by that executive's peer - is so exquisitely simple, yet it remains the rarest of exceptions, not the rule. Levity Partners will still provide law firms with the panoply of legal marketing and sales services. The industry-wide need, however, to efficiently and effectively integrate professional sales and marketing tactics has become too important for it not to become our #1 priority. That shift will require changes to certain pages that we hope to have finished in a couple of weeks.
If you have any questions, feel free to contact me directly at email@example.com or at 305-203-7387.
In the meantime, take a look at our Media & Video and Testimonials to see whether your thinking might align with ours. Shockingly, not everyone's does. If, however, you think we are like-minded (or you're merely intrigued), we invite you to book a brief call with our founder.