"I had the pleasure of interviewing a number of thought leaders, including Craig Levinson. Craig has some very insightful ideas on looking out well beyond the pandemic and finding ways to separate yourself from the crowd." - Host Greg Lambert
TOPIC: The practice of establishing virtual tactics around client and business development should not be a brand new idea to rainmakers in the legal industry just because we’re in a pandemic. Craig discusses the great rainmakers who, years ago, established virtual tactics by design and contrasts them with those who are finding themselves forced to establish virtual tactics by necessity.
This is the "Director's Cut" of the Law.com/DBR article -- which was limited to 1,000 words. It provides a much more in-depth dive into the twenty (20) virtual client development tactics lawyers can start using today.
“I am a commercial litigator by background and training. While I believe that I am good at it, there are literally thousands of people across the country who can do what I can do in the commercial litigation space. However, as my career progressed, I gravitated toward crisis management, including data breach, social media crises, reputational crises, and more. I spoke earlier about pivoting my practice and choosing this area in order to gain a competitive advantage — it was the best avenue I could decipher to carve out a niche for myself and find success in business development.” -Desiree Moore, K&L Gates
Lawyers: Have you wasted great client development opportunities in one of these ways or in some that I omitted? If so, we'd love to hear your story and your insights. Feel free to e-mail us at firstname.lastname@example.org or start a conversation by providing your story in the comments to the LinkedIn article.